Organic cotton is everywhere now, from the runway to your local Gap. So what is it exactly?
Simply put, organic cotton is good for the environment. It's grown without toxic fertilizers and pesticides from non-genetically engineered seeds and it helps promote biodiversity by aiding in the replenishment of soil fertility.
Major players like Stella McCartney and H&M have released fabulous earth-friendly collections that revolve around the fibre, and organic cotton production grew by 20% between 2007-2008. It now represents close to 1% of all global cotton production.
Pictured: a dress from H&M's Garden Collection, which is comprised of recycled materials and organic cotton.
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